Mango enthusiasts across the country can brace themselves for an extra dose of ‘Love’ this season by none other than the no.1 juice drink brand of the country – Maaza. All set to delight its consumers, Coca-Cola India is launching a fresh and exciting communication campaign for Maaza, starring popular Bollywood stars, Imran Khan and Parineeti Chopra, the new ambassadors for the brand. Setting the tone for the year, the campaign themed “Har Mausam Love, Har Mausam Aam”, adds a delightful twist of love to brand Maaza along with its enduring promise of mesmerizing, authentic experience of rich, juicy mangoes in every sip.
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| Imran Khan & Pari |
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| Parineeti & Imran Khan |
Speaking about the campaign, Neeraj Garg, Vice President, Juice business and SWA, Coca-Cola India and South West Asia, said, “Over the years, Maaza, through its strong heritage and consistent communication campaigns has become synonymous with mangoes in the hearts and minds of consumers. Maaza offers real mango experience, only better, since it is available throughout the year, regardless of season. With the new campaign, we are scaling up the brand’s philosophy by bringing in the element of ‘Love’, to add an interesting and refreshing twist to Maaza’s promise of ‘Har Mausam Aam’.”
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